Last Month Zimmerman's doors opened its first permanant retail store...sadly for us though its in the heart of LA...The Aussie's favourite swimwear label found the perfect spot on LA's south Robertson Boulevard, nestled between sunlight and stylish shops and right over the road from celebrity hot-spot the IVY.Perfect timing with Summer around the corner, the store carries its incredible swim wear collection as well as their resort ready-to-wear collections....
Inside the shop Zimmermann have created a boutique haven filled with their one of a kind bikini's, flirty playsuits and flattering printed cover ups and as if that wasn't enough for you, you can also get styling tips from the brand's own Australian-imported staff.
The white washed open space is clean, simple and minimal, creating the perfect backdrop to their colourful detailed designs.The US store opening is a significant move for the label, "We have been looking for store locations in New York or Los Angeles for a long time, and when the Robertson space came up it just felt right"Says Nikki Zimmermann. “We have always been really comfortable with the idea of opening our first permanent US store in LA because it’s similar to Sydney in a lot of ways. The weather is great and the lifestyle is very relaxed from a fashion point-of-view. We are really excited.”
Add with rumours planned to add New York City to their growing list of store locations we wish them every bit of success.
To book an appointment to view Zimmermann's collections please email Nicola@claretshowroom.com
