A Chip Off The Old Block

Imagine the excitement this Morning when on this gorgeous Sunny day we received the delightful SS12 Chipie collection. Being a chipie girl way back in the day I am super excited about this brand and it fills me with an overwhelming sense of nostalgia. I'm thinking floral dungarees, 90's Brit Pop and hot hot School holidays...Anyways that's enough day dreaming from me and back to the point- Chipie shoes are re launching into the UK for SS/12 . The French brand offers washed canvas lines and natural linen shoes ranging from £13-£22 at wholesale. 

As a Philosophy, Chipie has been activating an authentic and vintage spirit since its creation. Chipie canvas is almost hand-crafted while keeping its jeaner’s origins. Campus revival atmosphere is also most present in all collection.”

My personal Favorite- Zazie Fleur in floral Print
The word ‘Chipie’ comes from the French word; ‘mischievous’. Founded in 1967, Jean-Michel Signoles turned his hand to fashion at age 17 when he arrived in America, where he soon opened his own tailors. Once established, Chipie started a junior range in 1979 and ten years later the brand started designing Chipie shoes. Today, the label has a huge international presence, especially with children who enjoy the cute and fashionable designs. All the basics are included in these designs; sneakers, trainers, boots and lace ups. 

For SS12 expect to see Chipie's traditional sneakers in a huge range of colour's, from brights to pastels to faded washes. For the more trend lead pieces expect to see floral and lace sneakers and pretty woven ribbon boating shoes. Is it too greedy to want a pair in every colour?

Style Name-Joseph

If you would like to book an appointment to view the collection or for further information please email Nicola@claretshowroom .

We will be showing Chipie at Pure London-Olympia from the 7TH-9TH August Stand F0331

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